ASS-1

The commercial implies that the Ipod nano 6th generation is so convenient and compatible for traveling purposes that you can just hang it anywhere on your cloths and it will just adjust to your liking, but of course the adjustment is up to you. Some consider placing it like a wrist watch. It is also fast, no more pads to use(touch pad), now they have modified it and made it completely touch screen in compare to the old Ipod nano generations, it's so sensitive that with one touch it quickly changes it's window. This is as small a 1x1 ID picture. Also its fixed to any life style, and what ever genre you choose or more comfortable with.

It's easier to carry because its very light. It doesn't take so much space, it won't even take so much space of the pockets. It's small, not so many can see it but it will take attention. It's fast and it takes up alot of memory, 3G to be exact, for such a small product.


The Integrated Marketing Communication strategy used in this commercial was to fit with the current modernity with, as they call it, generation y. Where they imply; "The smaller it gets the better." They also used old resources to advertise it. As you can currently see it; you tube and ,the search engine, Google. As for the rest they leave it to today's generating non-costly advertising which is; "buzz marketing." A specific incident happened to us one day when we were off to buying bread where we found someone checking his watch just to change his mode of music. Here you can see how fast advertising has gotten and how it reached the Philippines especially Bacolod, just when the product was made last: September 2010. Some interested consumers also made comments that withing two or three months tops there will be another generation of Ipod nano, most likely the 7th generation.
Also you can imply Mass customization where products are made basing to the consumers liking and Customer Relationship Management(CRM) where you can see that they observed the consumers preferences and behavior to modify the product to meet their needs and wants which is, that todays generation wants music to be mobile and easy to access no matter where we are in the world. That we won't need to require so much of a signal to access them. You can also see this in publicities like in magazines and newspapers.

A few months after, the Ipod nano watch conversion kit was launched.



Ipod Nano watches

http://www.youtube.com/watch?v=PK2WulMuyDs

Balquin Analisys on TRASH: anycoloryoulike

Adrian Kondratowicz, an artist of TRASH:anycoloryoulike wanted to promote environmental awareness by using pink polka-dotted biodegradable trash bags. His project comissioner, Jasuraa Lee states that; " making it iconic or making it somewhat beautiful, it just makes people more comfortable (I think) to stop and perhaps think about the issue of how much garbage we're producing."She also adds that because of this eye catching work of art. It is most likey harder for people to just ignore.



http://www.youtube.com/watch?v=pEknSU81vBc&feature=player_embedded


Because of the bag's apperance this has caught the eyes of the people of new york. With just that numbers of videos about these trash bags flooded youtube. This all started whent hey visited some stores and asked them if they could help out and gave them some free samples. Now New york has pink trash bags, which costs $10 each. Soon after thay released pink trash bags with gold polka dots for $20.

I wanted to point out that the main idea was not about people buying their trash bags but for them to use it and make others aware of our environmental crisis on pollution. But in doig so they were able to make an asset athe same time make a difference. This type of advertising intrigued me ever since I heard about it back in the year 2009 and I wish to share it to those who care about our environmental concerns and to those who are unaware of it.

http://anycoloryoulike.biz/info.html

Pelayo, Business Card

Original Card

Draft and Overveiw