ASS-1

The commercial implies that the Ipod nano 6th generation is so convenient and compatible for traveling purposes that you can just hang it anywhere on your cloths and it will just adjust to your liking, but of course the adjustment is up to you. Some consider placing it like a wrist watch. It is also fast, no more pads to use(touch pad), now they have modified it and made it completely touch screen in compare to the old Ipod nano generations, it's so sensitive that with one touch it quickly changes it's window. This is as small a 1x1 ID picture. Also its fixed to any life style, and what ever genre you choose or more comfortable with.

It's easier to carry because its very light. It doesn't take so much space, it won't even take so much space of the pockets. It's small, not so many can see it but it will take attention. It's fast and it takes up alot of memory, 3G to be exact, for such a small product.


The Integrated Marketing Communication strategy used in this commercial was to fit with the current modernity with, as they call it, generation y. Where they imply; "The smaller it gets the better." They also used old resources to advertise it. As you can currently see it; you tube and ,the search engine, Google. As for the rest they leave it to today's generating non-costly advertising which is; "buzz marketing." A specific incident happened to us one day when we were off to buying bread where we found someone checking his watch just to change his mode of music. Here you can see how fast advertising has gotten and how it reached the Philippines especially Bacolod, just when the product was made last: September 2010. Some interested consumers also made comments that withing two or three months tops there will be another generation of Ipod nano, most likely the 7th generation.
Also you can imply Mass customization where products are made basing to the consumers liking and Customer Relationship Management(CRM) where you can see that they observed the consumers preferences and behavior to modify the product to meet their needs and wants which is, that todays generation wants music to be mobile and easy to access no matter where we are in the world. That we won't need to require so much of a signal to access them. You can also see this in publicities like in magazines and newspapers.

A few months after, the Ipod nano watch conversion kit was launched.



Ipod Nano watches

http://www.youtube.com/watch?v=PK2WulMuyDs