Elie Shoppe

http://www.facebook.com/profile.php?id=100000828210819
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Breif explanation and history:

Elie Shoppe is an anime shop for cosplayers and anime lovers mainly in the philippines, especially for bacolod and manila. This was founded by our very own La Sallian BSN Alumni, Elenfer Magbanua, graduate of AY 2008-2009. Her business started around 2010 and at the very first cosplay event in 888 Chinatown, intitled; "Aunbu Fest", was held together with her prelaunching, Febuary 13,2010. There, she was able to make her mark and built a foundation for cosplayers and anime fanatics that would join the events held in exclusively in 888 Chinatown.


Aunbufest Logo and Prelaunch

Not only because of the fact that 888 is a very good supporter of the anime world but specifically supported another La Sallian Alumni, Katherine Tecson, currently it's event manager and also a fellow cosplayer from a production group known as Tinta Prod., who was able to establish an agreement with it in throwing a cosplay event for every Chinese New Year, every Febuary and Bacolod's Maskara Festival, every October. In conection to their cosplay group, Elie Shoppe was able to build it's loyalty to the foundation.

Cosplay group, TINTA PROD.

Analysis:

This small business firm was primarily formed or founded in manila, mainly for the purpose that if animators or cosplayers needed some supplies for collectables, costumes or just for simply embracing the Japanese trends and fashion. This firm has limited adverticements and you can tell that they hit most of the target markets online, which where the bacolod cosplayers. Rarely do you hear this anime shop in bacolod but many tend to look it because most bacolod cosplayers, especially the newbies, are indesperate need of costume equipment. Call it a black market but it was because of a cosplay trend that other shops in Bacolod Downtown, also known as Central Market, are begining to sell a number of wigs and contacts expecting to sell for cosplay use.

Cosplay- Which was based from two words "Costume" meaning; an outfit for a particular purpose and "Play" meaning; an acted story, put together "a outfit particularly for an acted story".

Elie Shoppe builds it's relationship with it's consumers by selling products at a lower cost. As filipino that we are, we tend to go for products that we can afford, with just the money in our pockets and availability of the shop.

I was facinated by the idea that, it may be a small firm but it packs up a fair number of customers since it's one of the three producers of anime and cosplay products here in bacolod. It was able to reach a number of it's consumers at the same time it was able to build new relationships with new customers, once that may be a little or not familiar to the anime world.

Samples



Contact Lenses


Collectables


Costumes


Japanese Fashion

Karen Po

http://www.youtube.com/watch?v=8VdG8eCxors

A friend of mine suggested a commercial of mcdo wihch had the title "Karen po." I was familiar with that commercial and decided to take a look of it, again. I watched it in youtube, the first time I saw it, I was trying to remembering every detail of it. The second time I watched it, I felt a tear run down my cheek. Then I decided to watch multiple commercials of mcdo. It tackled mainly about love and how mcdo would grow together with the Filipino people, making it one of the things that simply began a new change of the Filipino culture.

One commercial that really took my attention besides "Karen po" was the one entitled "Huling El Bimbo" an old tagalog music which was sang by a Filipino band known as the "Eraserheads". The story of this commercial, in case you were not able to see the video link found at the very top of this post, talks about a young boy who narrates about his experience of seeing a girl in which the song implicates as his "paraluman." He talks about his similarities with this girl and how they're so much alike as though they were meant for each other. The girls takes his hands at the moment where the songs goes "mag hahawak ang ating kamay at walang ka malay-malay...", bringing him to where the mcdo playground was located.As they ran a transition of fast forwarding them to the future of the commercial's twist where the girl shows the boy her husband and daughter. She invites him to dine with her family in mcdo, making his final statement; "Kahit hindi rin naging kami sa huli, siya pa rin ang first love ko."

The boy in the commercial implicates the customers that keep coming back to mcdo, even over time. In the beginning, where he is seen walking together to mcdo with his mother meeting an old friend at the counter, at the same time as he was meeting a new one showed that this was a place to bond, that mcdo was a place to meet new and old faces, to discover new people. Thus portraying that mcdo is always about embracing the old, new relationships and new customers. As they seated down on the tables the boy notices similarities with his new found friend where he quotes "parang ang tagal na maning magkakilala", implicating the daughter of his mother's friend. This implication was about how mcdo has the same things that kids would want, saying that the children or whoever visits them has a similar liking to the taste of that of mcdo serves. She then takes his hands, leading him to the mcdo playground where they phase to the future which I have mention before about mcdo growing with it's customers, that no matter how long time passes it'll will keep standing strong. Finally in the end of the commercial the girl introduces her husband and daughter to the boy making this a twist in the story. She invites her to dine with them like old times and he makes his last statements; " Kahit hindi rin naging kami sa huli, siya pa rin ang first love ko..." This emphasizes on the fact that mcdo has always been the fist fast food restaurant which made it's mark in the Philippines.


Traveling on the different commercials of mcdo you can find the type of love that you can rarely see in other countries. That is a Filipino love. Pure, sometime uncertain but in the end loyal. McDonalds was able to emphasize this. Thus taking it to their advantage.