http://www.facebook.com/profile.php?id=100000828210819&sk=photos
Breif explanation and history:
Elie Shoppe is an anime shop for cosplayers and anime lovers mainly in the philippines, especially for bacolod and manila.
This was founded by our very own La Sallian BSN Alumni, Elenfer Magbanua, graduate of AY 2008-2009. Her business started around 2010 and at the very first cosplay event in 888 Chinatown, intitled; "Aunbu Fest", was held together with her prelaunching, Febuary 13,2010. There, she was able to make her mark and built a foundation for cosplayers and anime fanatics that would join the events held in exclusively in 888 Chinatown.
Aunbufest Logo and Prelaunch
Not only because of the fact that 888 is a very good supporter of the anime world but specifically supported another La Sallian Alumni, Katherine Tecson, currently it's event manager and also a fellow cosplayer from a production group known as Tinta Prod., who was able to establish an agreement with it in throwing a cosplay event for every Chinese New Year, every Febuary and Bacolod's Maskara Festival, every October. In conection to their cosplay group, Elie Shoppe was able to build it's loyalty to the foundation.
Cosplay group, TINTA PROD.
Analysis:
This small business firm was primarily formed or founded in manila, mainly for the purpose that if animators or cosplayers needed some supplies for collectables, costumes or just for simply embracing the Japanese trends and fashion. This firm has limited adverticements and you can tell that they hit most of the target markets online, which where the bacolod cosplayers. Rarely do you hear this anime shop in bacolod but many tend to look it because most bacolod cosplayers, especially the newbies, are indesperate need of costume equipment. Call it a black market but it was because of a cosplay trend that other shops in Bacolod Downtown, also known as Central Market, are begining to sell a number of wigs and contacts expecting to sell for cosplay use.
Cosplay- Which was based from two words "Costume" meaning; an outfit for a particular purpose and "Play" meaning; an acted story, put together "a outfit particularly for an acted story".
Elie Shoppe builds it's relationship with it's consumers by selling products at a lower cost. As filipino that we are, we tend to go for products that we can afford, with just the money in our pockets and availability of the shop.
I was facinated by the idea that, it may be a small firm but it packs up a fair number of customers since it's one of the three producers of anime and cosplay products here in bacolod. It was able to reach a number of it's consumers at the same time it was able to build new relationships with new customers, once that may be a little or not familiar to the anime world.
Samples
Contact Lenses
Collectables
Costumes
Japanese Fashion
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