Elie Shoppe

http://www.facebook.com/profile.php?id=100000828210819
http://www.facebook.com/profile.php?id=100000828210819&sk=photos

Breif explanation and history:

Elie Shoppe is an anime shop for cosplayers and anime lovers mainly in the philippines, especially for bacolod and manila. This was founded by our very own La Sallian BSN Alumni, Elenfer Magbanua, graduate of AY 2008-2009. Her business started around 2010 and at the very first cosplay event in 888 Chinatown, intitled; "Aunbu Fest", was held together with her prelaunching, Febuary 13,2010. There, she was able to make her mark and built a foundation for cosplayers and anime fanatics that would join the events held in exclusively in 888 Chinatown.


Aunbufest Logo and Prelaunch

Not only because of the fact that 888 is a very good supporter of the anime world but specifically supported another La Sallian Alumni, Katherine Tecson, currently it's event manager and also a fellow cosplayer from a production group known as Tinta Prod., who was able to establish an agreement with it in throwing a cosplay event for every Chinese New Year, every Febuary and Bacolod's Maskara Festival, every October. In conection to their cosplay group, Elie Shoppe was able to build it's loyalty to the foundation.

Cosplay group, TINTA PROD.

Analysis:

This small business firm was primarily formed or founded in manila, mainly for the purpose that if animators or cosplayers needed some supplies for collectables, costumes or just for simply embracing the Japanese trends and fashion. This firm has limited adverticements and you can tell that they hit most of the target markets online, which where the bacolod cosplayers. Rarely do you hear this anime shop in bacolod but many tend to look it because most bacolod cosplayers, especially the newbies, are indesperate need of costume equipment. Call it a black market but it was because of a cosplay trend that other shops in Bacolod Downtown, also known as Central Market, are begining to sell a number of wigs and contacts expecting to sell for cosplay use.

Cosplay- Which was based from two words "Costume" meaning; an outfit for a particular purpose and "Play" meaning; an acted story, put together "a outfit particularly for an acted story".

Elie Shoppe builds it's relationship with it's consumers by selling products at a lower cost. As filipino that we are, we tend to go for products that we can afford, with just the money in our pockets and availability of the shop.

I was facinated by the idea that, it may be a small firm but it packs up a fair number of customers since it's one of the three producers of anime and cosplay products here in bacolod. It was able to reach a number of it's consumers at the same time it was able to build new relationships with new customers, once that may be a little or not familiar to the anime world.

Samples



Contact Lenses


Collectables


Costumes


Japanese Fashion

Karen Po

http://www.youtube.com/watch?v=8VdG8eCxors

A friend of mine suggested a commercial of mcdo wihch had the title "Karen po." I was familiar with that commercial and decided to take a look of it, again. I watched it in youtube, the first time I saw it, I was trying to remembering every detail of it. The second time I watched it, I felt a tear run down my cheek. Then I decided to watch multiple commercials of mcdo. It tackled mainly about love and how mcdo would grow together with the Filipino people, making it one of the things that simply began a new change of the Filipino culture.

One commercial that really took my attention besides "Karen po" was the one entitled "Huling El Bimbo" an old tagalog music which was sang by a Filipino band known as the "Eraserheads". The story of this commercial, in case you were not able to see the video link found at the very top of this post, talks about a young boy who narrates about his experience of seeing a girl in which the song implicates as his "paraluman." He talks about his similarities with this girl and how they're so much alike as though they were meant for each other. The girls takes his hands at the moment where the songs goes "mag hahawak ang ating kamay at walang ka malay-malay...", bringing him to where the mcdo playground was located.As they ran a transition of fast forwarding them to the future of the commercial's twist where the girl shows the boy her husband and daughter. She invites him to dine with her family in mcdo, making his final statement; "Kahit hindi rin naging kami sa huli, siya pa rin ang first love ko."

The boy in the commercial implicates the customers that keep coming back to mcdo, even over time. In the beginning, where he is seen walking together to mcdo with his mother meeting an old friend at the counter, at the same time as he was meeting a new one showed that this was a place to bond, that mcdo was a place to meet new and old faces, to discover new people. Thus portraying that mcdo is always about embracing the old, new relationships and new customers. As they seated down on the tables the boy notices similarities with his new found friend where he quotes "parang ang tagal na maning magkakilala", implicating the daughter of his mother's friend. This implication was about how mcdo has the same things that kids would want, saying that the children or whoever visits them has a similar liking to the taste of that of mcdo serves. She then takes his hands, leading him to the mcdo playground where they phase to the future which I have mention before about mcdo growing with it's customers, that no matter how long time passes it'll will keep standing strong. Finally in the end of the commercial the girl introduces her husband and daughter to the boy making this a twist in the story. She invites her to dine with them like old times and he makes his last statements; " Kahit hindi rin naging kami sa huli, siya pa rin ang first love ko..." This emphasizes on the fact that mcdo has always been the fist fast food restaurant which made it's mark in the Philippines.


Traveling on the different commercials of mcdo you can find the type of love that you can rarely see in other countries. That is a Filipino love. Pure, sometime uncertain but in the end loyal. McDonalds was able to emphasize this. Thus taking it to their advantage.

Caterpillar Tea Commercial

This commercial circles around a father caterpillar inviting it's young to eat the top most part of the plant. Which in his opinion, the best kind of leaves there is because it's fresh and has nutrients. Though it's young complains and sometimes threatens to eat the leaves that they pass by among the stem the father persists and scolds it's young to be more patient. As they continue, they were about to reach the top till they were stopped on a point where the upper leaves were cut off by a farmer (human ofcouse).Then the young one cries and demands for the leaves. The farmer then resists, complains and also demands for the possesion of the leaves making the other farmers wonder why he's out-bursting in the middle of work and when it seems as though he is not talking to anyone. Then the young caterpillar tries a different approach by hypnotizing the farmer into giving the leaves but grasps his hands in the end.

The commercial was about how "Green T" was so wanted by both sides. The caterpillar and the farmer. It was a fact that tea leaves are harvested by the second or the third leaves, found somewhere along the tip of the plant because when made into tea it is what makes tea light and sweet in taste. It is preferably done through plucking by hands than machines because they have the tendency to damage them.

Choosing a caterpillar over other herbivores makes it show how much these leaves are valued. Caterpillars have no sense of sight, so they can't see where they are going. They have the sense of taste and smell in which they have a detector that dictates whether the food is edible or not. Also caterpillars are very picky, so this also emphasizes on good tastes. The idea of a father and a son caterpillar shows that this product also circles around family bond, where you can share a tasty beverage as you spend time with your family. The attitude of the father being persistent about specific leaves shows how much he wants only the best for his son.

Well, the idea of the commercial is that it wants to show the viewers that they only serve the best kind of tea which is shown at the end with the motto; "Brewed only from the best". So good that their farmers have to quarrel with caterpillars and to the point that the caterpillar had to use hypnotism to convince the farmer to give in to his whims. This was a bit over emphasized. Though it's understood that this was for a comic relief.

In my point of veiw; it was very amusing. Especially the fact that the younger caterpillar is adorable and you can't help but to think that you wish you could u just give it to him/her/it. I was surprised at the fact that the farmer could understand him/her/it more or less refuse and was almost mind controlled in the process.

Though it was over emphasized, it was both amusing and assuring that if you buy the product you are getting it from the best.

http://www.youtube.com/watch?v=TgPmaNMReKQ

The fun theory

I've watched this video back in high school. From the moment I watch the video, from the start to the last flash of the logo "Volkswagen" I said; "This is friggin awsome! This could change a lot of perspectives."


Normally when you hear "Volkswagen" here in the Philippines the first response would be the "ba-o", the "bug", yes, "Herbie." Mainly known as the "beetle." Reason? Because it's the one you'd often see going around. Here, most target markets are people around their golden age. I'm not saying that they we wrong for selling it here in the first place but they could've reconsidered the long hot seasons that occur in this country. Some actually have it altered so that the back portion would be open and would be used to carry school bags for students.

How do you know if an advertising is a good one? Well, one thing for sure; once you see, hear, taste, smell, or felt it, you'll always go back. No it didn't have any huge effects on the end or any stunning parts that might leave a scar in your memory. No, this is one kind of advertising that may be considered boring but you really have that gut feeling to watch and anxiously wait for what might happen next. Then you come to a realization and end up saying; "Oh...." with a stunned like sarcastic tone.

This advertising circled around human behavior and how it triggers their interest. one of the videos that they posted in youtube.com (http://www.youtube.com/watch?v=2lXh2n0aPyw)
was about how people prefer to use the escalator than the stairs. They had a theory and tried it out, they changed stairs steps into piano keys(yes, they did make sounds). Turns out after a few days they calculated 66% of people preferred to use the stairs than the escalator. After that they stated it was fun theory, and on a center screen it says "Thefuntheory.com". Then just before it ends it shows the Volkswagen logo.

In my opinion and I'm pretty sure most would think that the Volkswagen logo was not a part of that video. Sadly, it seemed like it was just cutout from a different commercial and pasted on a good quality video. Also, at the same time it sorta speaks about how unique Volkswagen is. Or at least that what I think they're trying to say...



The point is; I get the idea that they want people to see things differently, in a way they also want to show that they can be viewed in a a unique perspective, they give intuition. Making old things new but being in the end of a good advertising video which makes you look like, if this was a relationship, "The other woman."





07/13/11

Just wanted to point out something based from the last post. The last part about; "An initiative of Volkswagen" together with the logo is just a sponsorship that's why it was found at the end. The main point of the video was to commercialize the website; "thefuntheory.com" which from the paragraphs shown above that it gives you something to think about.

I doesn't take alot of production since their only problem was the security camera taking the footage of an area and the creation of the piano stair way, with a minimum number of days. As for actors, there wasn't any. That's what made it so interesting, the body movements of the people considering the stairs over the escalator. It's like having the thought of knowing what will happen but it does you still can't believe it did.

This kind of commercializing is both unique and a little complicated (due to the work they had to do to build the piano keys). The filming or the capturing was simple since it was filmed in one fixed position. It's not too complex, just a little brain teasing, which could really hype-up an audience's curiosity. The music? Not so lively but goes along with the pattern of the video, or the other way around.

ASS-1

The commercial implies that the Ipod nano 6th generation is so convenient and compatible for traveling purposes that you can just hang it anywhere on your cloths and it will just adjust to your liking, but of course the adjustment is up to you. Some consider placing it like a wrist watch. It is also fast, no more pads to use(touch pad), now they have modified it and made it completely touch screen in compare to the old Ipod nano generations, it's so sensitive that with one touch it quickly changes it's window. This is as small a 1x1 ID picture. Also its fixed to any life style, and what ever genre you choose or more comfortable with.

It's easier to carry because its very light. It doesn't take so much space, it won't even take so much space of the pockets. It's small, not so many can see it but it will take attention. It's fast and it takes up alot of memory, 3G to be exact, for such a small product.


The Integrated Marketing Communication strategy used in this commercial was to fit with the current modernity with, as they call it, generation y. Where they imply; "The smaller it gets the better." They also used old resources to advertise it. As you can currently see it; you tube and ,the search engine, Google. As for the rest they leave it to today's generating non-costly advertising which is; "buzz marketing." A specific incident happened to us one day when we were off to buying bread where we found someone checking his watch just to change his mode of music. Here you can see how fast advertising has gotten and how it reached the Philippines especially Bacolod, just when the product was made last: September 2010. Some interested consumers also made comments that withing two or three months tops there will be another generation of Ipod nano, most likely the 7th generation.
Also you can imply Mass customization where products are made basing to the consumers liking and Customer Relationship Management(CRM) where you can see that they observed the consumers preferences and behavior to modify the product to meet their needs and wants which is, that todays generation wants music to be mobile and easy to access no matter where we are in the world. That we won't need to require so much of a signal to access them. You can also see this in publicities like in magazines and newspapers.

A few months after, the Ipod nano watch conversion kit was launched.



Ipod Nano watches

http://www.youtube.com/watch?v=PK2WulMuyDs

Balquin Analisys on TRASH: anycoloryoulike

Adrian Kondratowicz, an artist of TRASH:anycoloryoulike wanted to promote environmental awareness by using pink polka-dotted biodegradable trash bags. His project comissioner, Jasuraa Lee states that; " making it iconic or making it somewhat beautiful, it just makes people more comfortable (I think) to stop and perhaps think about the issue of how much garbage we're producing."She also adds that because of this eye catching work of art. It is most likey harder for people to just ignore.



http://www.youtube.com/watch?v=pEknSU81vBc&feature=player_embedded


Because of the bag's apperance this has caught the eyes of the people of new york. With just that numbers of videos about these trash bags flooded youtube. This all started whent hey visited some stores and asked them if they could help out and gave them some free samples. Now New york has pink trash bags, which costs $10 each. Soon after thay released pink trash bags with gold polka dots for $20.

I wanted to point out that the main idea was not about people buying their trash bags but for them to use it and make others aware of our environmental crisis on pollution. But in doig so they were able to make an asset athe same time make a difference. This type of advertising intrigued me ever since I heard about it back in the year 2009 and I wish to share it to those who care about our environmental concerns and to those who are unaware of it.

http://anycoloryoulike.biz/info.html

Pelayo, Business Card

Original Card

Draft and Overveiw